Building a customer list is one of the most important aspects for any Internet Marketing venture. If you know absolutely nothing else about Internet Marketing, know, understand and believe that you have to have a customer list. If you are an experienced Marketer, you already know the importance of a good customer list and will see that this article barely scratches the surface when it comes to building a viable, recurring and increased income with your customer list.

1. Minimize the need (and cost) of constantly driving new traffic to your sites
2. Maximize the response rate of your customer base
3. Be able to promote products for other people
4. Easy and cheap method of constantly expanding your customer base
5. Maximize profits by being able to sell more products within your niche

One: Minimize the Need and Cost of Driving New Traffic. One of the most difficult aspects for many people getting into the realm of Internet Marketing is learning how to drive new traffic to their website. Even those few that are successful at this important part of successful internet marketing will tell you that it can be an expensive proposition in both the time and finances involved.

However, if you are going to make your IM venture a success, you are going to need to build a customer list. Customer lists cost you absolutely nothing once you have those email addresses safely tucked away. While it may not be a 100% success rate on demand type issue, it does give you a viable source of highly responsive individuals to target for your money-making propositions.

Two: Maximize the response rate of your customer base. Unless you have overly compelling sales copy on your site and you are well above average with adwords and your other marketing campaigns, your customer list is going to be one of your most highly responsive sources of traffic and paying customers.

Blind target generally produces results somewhere around one and one half to three percent conversion rates for average or even good sales copy. Highly targeted traffic such as a customer list generally produces customer conversion rates somewhere between ten and twenty percent with the averages being somewhere between fifteen and eighteen percent. Throw in the fact that once you have built up your customer list within a niche, it requires no additional costs to maintain but only to increase it, and maybe you can begin to see why highly targeted customer lists are so successful … and profitable.

Three: Be Able to Promote Products for Other People. You can promote products for other people all day long on your blog or other website and some people actually make a pretty good living doing this. However, the entire marketing campaign still boils down to being able to constantly drive new traffic to your site or constantly changing ads around to see what works and what does not.

If you only have one web site and you are only promoting a certain number of products, this may work fine for you. However, you are cutting off your nose to spite your face if you are limiting your Internet Marketing Ventures to that extent. Virtual Real Estate (Or VRE) is not expensive and it does provide most people with the opportunity to create a reasonable return on investment.

A good, well-founded and targeted customer list gives you the opportunity to keep in touch with all of your customers. When you do find products that you believe will help them, there is very little more to do other than create some compelling emails, load the text in to an autoresponder or two and allow your customers on your list to decide for themselves.

You do not have to begin an entirely new advertising and marketing campaign each and every time that there is a new product released. Your customer list quite literally puts your customers right at the tip of your fingers. If you want to make it extra compelling and show a few more returns on your Analytics or AWStats account, just re-route them to your web site but you can also just give your customer list what they want and send them directly to the product web page and wait for the results to begin coming in.

What you do while you are waiting is entirely up to you.

Four: Easy and Cheap method of constantly expanding your customer base. It is a proven fact that it is easier to get someone to sign up for something that is free than it is to get them to make a purchase right away. It is also a lot easier to sell them multiple products over the course of time than it is to sell them something once, let them go away and then to spend more money, time and energy trying to get the same people back to your web site. You can do that with a customer list started on your website.

You can easily build up a customer list by offering free reports, emails, newsletters, e-zines or other offers on your site and then have all the contact information that you need to turn those one-time visitors into recurring and highly responsive customers. Now you can keep in touch with the customers you already have and spend your time and effort generating new customers to add to your existing customer list instead of starting over from scratch every time that you find a new product to promote.

Five: Maximize Profits by being able to sell more products. Think back on what you have been learning here. How many products have you seen in your niche that you absolutely had to sell to your customer base? Maybe you were doing it for the commissions and maybe you were doing it because it would actually benefit your customers but the fact remains that you have to put those offers out in front of your customers before you can sell anything.

A customer list is not a one-time affair. It is a list of people that you can communicate with on a regular basis often without the formalities that are associated with other content sites, forums and online communities. You do not need to dig up or pay for new traffic every time that you find a new product when you have an existing customer list that you can get to view the product almost immediately. You do not have to spend time adjusting the ads around on your site hoping that some of your new visitors will actually click on the ads. Again, just tell your customer list what the product is, why you believe that it will benefit them and sit back to watch the results.

No matter what you hope to gain in your Internet Marketing venture, you efforts can only be increased and benefit from the use of a good customer list. The next time you are wondering what kind of conversion rates you can achieve with that brand new product, imagine what kind of conversion rates you could achieve if you had a highly targeted, motivated and responsive customer list already in place to mail the offer out to.

There are many reasons for any Internet Marketer to build a responsive and targeted customer list for their successful efforts in an e-mail marketing campaign. This article will review only the top ten reasons but if you are new to Internet Marketing, suffice it to say that you are going to need both an effective email marketing campaign and a well targeted customer list.

Your success and profits will depend on effectively building a list and maintaining an ongoing email marketing campaign. In case you are in a hurry and just want to review the top ten reasons you can review them here but it may be beneficial to read the rest of the article as well.

Top 10 Reasons You Need to build and maintain an E-Mail Marketing Campaign

1. Build and establish a list of recurring Customers
2. Build and establish a sense of faith and trust among your customers
3. Build and establish customer loyalty
4. Have more people promoting you, your products, your Email Marketing Campaign and maximizing your results
5. Maximize your ROI for marketing campaigns and advertising

One: Build and establish a list of recurring customers. You can easily break your advertising budget trying to continually drive new traffic to your site. Ask anyone who has ever worked with adwords and no matter how successful their ads may be, they are much more costly and much less effective than a well targeted and receptive list on the receiving end of your E-Mail marketing campaign.

Two: Build and establish a sense of faith and trust among your customer base. No matter how much information you have on your web site and no matter how much you continue to provide for your readers, you will always have people who doubt the veracity of your information.

Hold back some information and offer it to your readers in a regular (and free) newsletter and you can, over the course of time, win over the hearts of even the most skeptical individuals within your particular niche. Additionally, they will become even more receptive to any special offers that you make available “exclusively to the list of customers” who are taking advantage of your newsletter … and ultimately, of your E-mail marketing campaign as well.

The more exclusive your readers feel themselves to be, the more privileged they will feel to be allowed to be a part of your email marketing campaign and the more they will respond. Now exactly how effective this is, depends a lot on exactly how much you provide for your readers. That is why it is paramount that you always provide the highest quality information and offers to your customer list with your e-mail marketing campaign.

Three: Build and establish a sense of trust among your customer list. This principle is touched on in number two but it deserves some clarification. There are always going to be skeptics and with literally billions of pages on the internet vying for the attention of your readers, it is no wonder that many people are resorting to selling hype and dreams.

That may be an effective way to get someone’s attention and drive traffic to your site but that is not always the best to keep people coming back to your website for more, much less getting them to become repeat customers buying both your products and those products that you have to offer.

A successful e-mail marketing campaign will allow you to provide your customer list with the very important and relevant information as well as assuring them that you have made it a full time job to look out for their better interest. In other words, you can use your email marketing campaign to let your customers know that you are doing all of the work so that they do not have to.

Four: Have more people promote you, your product and your email marketing campaign. Stop and think about this for a minute. How many newsletters, e-zines and other email marketing campaigns have you personally participated in? In other words; how many customer lists have you subscribed to? How many of those did you unsubscribe to?

If you are like most Internet Marketers, you have likely subscribed to a number of peoples email marketing campaigns … and quickly either unsubscribed or simply marked the emails as spam because the other person did not provide what you believed they would in their mass email promotions to you? Now, look at the other hand for a moment … at least when it comes to Internet Marketing and issues of faith and trust.

How many email marketing campaigns that your friends (not some other Internet Marketer) have told you about have you signed up for? Again, if you are “average” among Internet Marketers, you have probably signed up for anywhere from six to ten of these email marketing campaigns based on the recommendation of friends. You probably have not unsubscribed from many of them either.

The more people that you have on your mailing list, the more likely it is that they will recommend other people to sign up for your email marketing campaign. They are also generally more receptive to your offers and more responsive when it comes time to actually make sales pitches through your email marketing campaigns.

Five: Maximize your ROI or Return On Investment. Again, this is a topic that has been touched upon, and indeed, many of these topics overlap, but it is something that is very important to every internet marketer and something that can be greatly enhanced with an effective e-mail marketing campaign.

Trying to constantly find new sources of revenue can be difficult. Trying to constantly get new streams of “virgin” traffic or unique visitors to your site is also an expensive and daunting proposition for many people. Again, going strictly based on averages, you are probably only showing somewhere around a two percent return for your efforts.

Your E-Mail Marketing campaign should show average results of somewhere between ten to twenty percent average returns. Those numbers may be rather broad but even at the worse end, they still beat the average two-percent returns based on other sources of web traffic and customer generation.

The list of reasons that you need to establish, build up and maintain an effective e-mail marketing campaign go far beyond those few that are covered in this article but that should give you enough food for thought to begin thinking about it. The ultimate success of your email marketing campaign really does depend on you and what you do with it but rest assured that absolutely nothing will happen until you begin building a list.

]]> http://www.reviewoftheguru.com/93/top-5-reasons-to-build-an-e-mail-marketing-campaign/feed/ 2 http://www.reviewoftheguru.com/89/new-niche-new-product-3-days-21801month/ http://www.reviewoftheguru.com/89/new-niche-new-product-3-days-21801month/#comments Fri, 15 May 2009 18:28:23 +0000 http://www.reviewoftheguru.com/?p=89

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